4th International AMALGEROL Conference 2012
ZUM PROGRAMMProgramm
Impressionen
Programmdetails
AMALGEROL and AMALGEROL PREMIUM: Boosting yields and profits
Mag. Georg Hechenbichler, Hechenbichler GmbH, Austria
AMALGEROL trials across various locations show impressive yield and profit increases in crops like wheat, barley, maize, and onions. Marketing focuses on brochures, mailings, websites, meetings, and fairs to promote AMALGEROL and AMALGEROL PREMIUM.
Spanish Market Overview
Joaquin Marcos de Leon General Manager FMC Spain & Portugal
Spain has 50.5 million hectares of land with a diverse climate ranging from oceanic to subtropical. Of the agricultural land, 28.6 million hectares, a significant portion is used for perennial crops, which are crucial markets for AMALGEROL and AMALGEROL PREMIUM. Greenhouses and perennial crops represent the largest such areas in Europe.
AMALGEROL in the Spanish Market
Pedro Jesus Espinosa, FMC Agricultural Solution SAU, Spain
AMALGEROL sales in Spain for 2012 focused on intensive crops, with notable demonstrations in citrus, artichoke, and olive trees. The product AMALGEROL acts as a soil activator, bio-stimulant, and mycorrhiza promoter, increasing soil fertility and plant growth. Marketing efforts included sales incentives, technical information, demos, and recommendations within crop-specific bulletins.
Selling strategy for AMALGEROL
Valentin Petrov, Cheminova, Bulgaria
AMALGEROL is a unique product blend designed to help plants overcome stress and stimulate growth. The primary sales strategy for AMALGEROL involves farmers experiencing its benefits firsthand through trials. AMALGEROL is used as an adjuvant, biostimulator, and in combination with other plant protection products for various crops.
AMALGEROL experiences in India during 2012
Dr. Shankar Gangadharan, Cheminova India Ltd., India
AMALGEROL was evaluated as a plant growth promoter and yield enhancer in various crops, including ginger and turmeric, showing significant yield increases. AMALGEROL also acted as a soil conditioner, improving water percolation and root development in grape gardens. Additionally, AMALGEROL demonstrated effectiveness in managing both abiotic and biotic stresses in crops like cotton and paddy.
20 years of AMALGEROL in Hungary
Ferenc Kormanyos, Ambra Bio Kft., Hungary
AMALGEROL was first introduced in Hungary in 1992 as a manure treatment product before evolving into a comprehensive plant and soil conditioner, now known as AMALGEROL PREMIUM. Over time, marketing strategies shifted from traditional leaflets and farm visits to more advanced approaches, including presentations, CD distribution, and collaborations with scientific institutes and key farmers. New sales strategies extended beyond leaf treatments to include soil applications, supported by extensive field trials and a growing online presence, further strengthening AMALGEROL’s impact in modern agriculture.
Unlocking Lithuanian soil potential with AMALGEROL
Dr. Vytautas Rauckis, UAB Kustodija, Lithuania
This presentation covers the use of AMALGEROL in Lithuania, including agricultural and climate conditions. It details important crops and marketing strategies, such as promoting AMALGEROL as an organic material destructor, soil conditioner, and root growth enhancer. Trial results demonstrate AMALGEROL's impact on straw destruction, soil resistance, bacteria dynamics, and crop yields, along with future plans for sales growth.
Sales strategy for AMALGEROL
DI Othmar Nolz, Hechenbichler GmbH, Austria
AMALGEROL's sales strategy focuses on testing, data collection, and building product confidence. Convincing arguments about increased yield and income are key to successful marketing. Visualizing results and utilizing package deals further enhance AMALGEROL's market position.
